Fresenius Medical Care Pte Ltd elevates healthcare training with innovative augmented reality experience

The company was honoured at the Asian Experience Awards 2023 in the Singapore Product Experience of the Year - Health Products & Services category.

Chronic kidney disease (CKD) has long been a healthcare challenge in Singapore, affecting a significant portion of the population, many of whom require dialysis treatment. Fresenius Medical Care has responded proactively to this evolving healthcare landscape by introducing an immersive augmented reality (AR) experience tailored to empower healthcare professionals with comprehensive insights into their cutting-edge devices. 

In an era where face-to-face interactions have been limited, Fresenius Medical Care recognised the need to provide healthcare professionals with a transformative learning experience. This initiative resulted in the development of an AR solution, empowering professionals to delve into the intricacies of Fresenius Medical Care's cutting-edge devices within the comfort of their familiar surroundings. 

At the heart of this AR innovation lies the immersive representation of the dialysis machine, a true technological marvel that grants healthcare experts unprecedented virtual interaction with the device. Notably, this advanced AR experience boasts features like 360-degree rotation and zooming capabilities, giving users a comprehensive grasp of the machine's components and functionalities. 

The convenience factor is key, as this AR encounter can be effortlessly accessed through a quick response (QR) code, permitting healthcare professionals to engage with it from any location and at their convenience. 

The resounding feedback from healthcare professionals has been overwhelmingly positive, with many expressing profound fascination and praise for the user-friendly nature of the AR experience. Some have even integrated augmented reality images of the dialysis machine into their key opinion leader (KOL) engagement efforts. 

Notably, during the challenging times of the pandemic, this AR tool functioned as a critical link that bridged Fresenius Medical Care with the renal community, simplifying training and device comprehension even in the face of physical restrictions imposed by the crisis. 

The success of this innovative approach is underscored by Fresenius Medical Care's ability to secure tenders from prestigious healthcare institutions, including Hospital A and various voluntary welfare organisations, to establish dialysis centres. Nurses have embraced the AR experience for quick reference and engagement, whilst doctors have praised the visual clarity and interactivity it offers. 

In recognition of this innovation, Fresenius Medical Care Pte Ltd has been awarded the prestigious Asian Experience Awards 2023, earning the Singapore Product Experience of the Year - Health Products & Services. This accolade not only solidifies their position in the Singaporean market but also extends their global reach. 

Accessible via the web, the AR platform offers Fresenius Medical Care the flexibility to make updates and replicate this successful model for other medical devices. This unwavering commitment to innovation underscores their dedication to enhancing the healthcare experience for both professionals and patients, reaffirming their status as a trailblazing leader in the healthcare industry.

The company is actively exploring opportunities to expand this digital experience to benefit a broader audience and is considering applying similar concepts to other products and services within their extensive portfolio.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at jane@charltonmediamail.com.