GO by Krungsri Auto application transforms Thailand's auto financing landscape

The mobile application was recognised at the Asian Experience Awards for simplifying auto financing and insurance, whilst delivering an exceptional automotive lifestyle experience.

Krungsri Auto, a prominent player in Thailand's automotive finance sector, under Bank of Ayudhya PCL., is esteemed as the Thailand Customer Experience of the Year – Banking at the prestigious Asian Experience Awards 2023. This accolade honours Krungsri Auto’s remarkable achievement in pioneering an exceptional online experience through its innovative GO by Krungsri Auto application, which has revolutionised the country’s auto ecosystem.

The Asian Experience Awards, renowned for celebrating excellence in customer-centric initiatives across Asia, seeks to recognise the enterprising initiatives of companies that deliver meaningful brand experiences to their stakeholders. The nominations were open to companies in all industries in Asia. 

At the heart of Krungsri Auto’s success lies the ground-breaking GO by Krungsri Auto application. This digital platform has seamlessly integrated a wide array of automotive financial services and lifestyle offerings into one comprehensive solution, eliminating the need for multiple applications. As the App for automobile users in Thailand, GO by Krungsri Auto is committed to continuously improving and enhancing the platform to create a better everyday life for automobile users. 

Its key features include the PrompStart feature for auto loan credit appraisal, digital auto lending with fast approval for all car and motorcycle loans, auto refinancing through Car4Cash, and a chatbot-driven Krungsri Auto Broker for insurance recommendations and quotes. These features streamline auto financing and insurance processes whilst enhancing the overall automotive lifestyle experience for users.

It offers hassle-free online booking and repair services for Mitsubishi vehicles, along with Auto Care after-sale services for used cars. GO WOW Privileges uniquely reward users with retail points from The1 Points, Thailand's largest loyalty platform, enabling them to redeem these points for discounts on partner services and exclusive special offers. 

The platform features GO Auto Station, serving as Thailand's premier hub for used car shoppers, seamlessly connecting customers to Krungsri Auto loans for convenient financing options. Additionally, users can access exclusive content from verified automotive experts in Thailand, covering car reviews, head-to-head comparisons, news, tips, and electric vehicle (EV) information. This mobile application also provides daily and next-day fuel prices from leading gasoline suppliers and offers information on EV charging station locations, including directions to users' preferred stations, further enhancing their automotive journey.

GO by Krungsri Auto application has experienced remarkable growth and user engagement, marked by substantial increases in digital volume, downloads, and monthly active users. The mobile application's digital volume soared from THB485m in 2021 to an impressive THB5,093 m/5b in 2022, driven by the introduction of new products such as Digital Auto Lending and Exclusive auto refinance loan offerings for Krungsri Auto customers directly through GO by Krungsri Auto. The mobile application saw a 47% increase, totalling 2.4 million downloads in 2022, whilst monthly active users grew by 41%, reaching 770,000 users during the same year. Most notably, a staggering 77% of Krungsri Auto users now utilise the GO by Krungsri Auto application as their primary payment portal, resulting in over THB4.7m transactions and a total payment amount of THB25,561m/25b in 2022.

Krungsri Auto's win at the Asian Experience Awards is a testament to its unwavering dedication to delivering a superior customer experience and redefining the automotive financing landscape in Thailand.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at jane@charltonmediamail.com.