Unveiling the future of digital financial intelligence in BFSI industry

The humanised financial advisory platform makes it simpler, faster, and smarter for you.

In 2016, a group of dedicated individuals began conducting research into mathematical and statistical modelling to be the pioneering time value of money (TVM) start-up in Malaysia.

These individuals have played a pivotal role in providing bespoke financial planning and wealth management solutions for the Banking, Financial Services and Insurance (BFSI) industry. In the process, they have successfully designed, developed, and commercialised various enabler technologies to become a leading fintech and insurtech player. This begins the journey of P10 Holdings.

As an advanced humanised fintech, P10 powers up the BFSI industry by creating powerful interactions and performing personalised solutions with just three to four data points.

P10 has simplified many complex financial calculations to become a form of financial presentation, simulation, and consultation. It allows industry players to become agile and intelligent in creating high-value products for customers. It also increases the performance of practitioners whilst improving financial literacy amongst consumers in Malaysia.

Such functions highlight its support for the country’s national financial digitalisation, transformation, and automation, as inspired by Bank Negara Malaysia’s Financial Sector Blueprint 2022-2026. 

Since its inception, P10 has been recognised by the Malaysian Financial Planning Council as an advanced financial navigation application and its first Corporate Educational Provider. Professional educational providers and higher learning institutions are also now using P10 as a modernisation catalyst to bridge academy learning with current industry experience.

“These achievements have allowed P10 to start making significant inroads and creating a huge impact in the BFSI industry with more key companies expressing their keen interest with P10’s offerings,” the company said.

The outstanding capabilities of P10 and their contributions to the industry have been recognised by the Malaysia Technology Excellence Awards 2024, with P10 clinching the win in the Fintech - Financial Technology category.

The prestigious awards programme recognises exceptional companies at the forefront of technological innovation and digital transformation in Malaysia’s rapidly growing economy.

The Malaysia Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].