6 in 10 Gen Zs prioritise user experience and trustworthy reviews | Asian Business Review
, APAC
321 views
Photo by Polina Tankilevitch via Pexels

6 in 10 Gen Zs prioritise user experience and trustworthy reviews

Over 75% rely on reviews and customer service when shopping.

Sixty percent of Gen Z shoppers prioritise platforms with easy search, comparison functionalities, and trustworthy reviews, according to Shopee's Engaging Generation Z Shoppers in the Digital Era survey.

The report also showed that 30% of Gen Z shoppers strategically plan their purchases, with over 70% of items remaining in their cart for more than a day for in-depth research.

When it comes to the checkout experience, 60% focus on user experience features such as product restock reminders, flash deals, and voucher applications to expedite checkout. Meanwhile, 40% prioritise efficient platform delivery services.

In terms of value maximisation, 83% of respondents are motivated by free shipping, competitive pricing, attractive promotions, discounts, and vouchers. Product quality emerged as a secondary consideration for this demographic.

ALSO READ: Around 7 in 10 Gen Zs in Southeast Asia prefer e-commerce 

Moreover, over 75% of Gen Z consumers rely on reviews and customer service when shopping, often seeking user and expert reviews, engaging with sellers via chat, comparing products across brands, and using Shopee Live and Shopee Video for product information and decisions.

“We understand that Gen Z presents a significant growth opportunity,” said Ming Kit Tan, head of marketing and business intelligence at Shopee Malaysia. Our user-friendly platform features like Shopee Live empower users with information beyond product listings, such as in-depth reviews or live demonstrations. 

“It fosters a relationship between seller and buyer, allowing a sense of trust to be built between each interaction,” he continued.

He added these hyper-personalised experiences serve as a valuable addition, fostering long-term brand loyalty among this growing demographic.


 

Rumah Sakit Kanker Dharmais memimpin inovasi pelayanan kanker di Indonesia

Direktur Utama RS Kanker Dharmais Soeko Werdi Nindito Daroekoesoemo mengungkapkan teknologi canggih dan tujuh program unggulan untuk perawatan kanker.

BRI Life mengandalkan kanal bancassurance di tengah permintaan asuransi yang meningkat

Hingga November 2023, kanal bancassurance berkontribusi sebesar 81% dari total pendapatan premi BRI Life.

Allianz Syariah menawarkan asuransi Syariah untuk seluruh masyarakat Indonesia

Tingkat literasi dan inklusi keuangan syariah yang masih rendah mendorong perusahaan menerapkan langkah jangka pendek dan panjang.

Aplikasi blu oleh Group BCA memperluas ekosistem digital melalui BaaS

Strategi tersebut telah berhasil meningkatkan transaksi dan membangun kepercayaan nasabah sebesar 53,4% sepanjang 2023.

Titan-titan asuransi dan perbankan Asia berjanji untuk mengambil tindakan terhadap perubahan iklim

Pemimpin-pemimpin asuransi dan perbankan bergabung untuk mengatasi perubahan iklim, dengan menekankan perlunya investasi berkelanjutan dan strategi transisi yang inklusif.

RUU data kesehatan Singapura mewajibkan pengaturan pemberian informasi

Untuk memastikan pengungkapan dan pemberian data, Kementerian Kesehatan dapat memberlakukan denda hingga $1 juta atas ketidakpatuhan.

Asuransi melonjak berkat lonjakan wisatawan Hong Kong

CEO Jim Qin dari Zurich Insurance menyatakan tren liburan yang panjang pada warga Hong Kong di 2023, meningkatkan penjualan asuransi perjalanan.

Bank Tabungan Negara (BTN) bertekad meningkatkan pinjaman kepemilikan rumah syariah

Hingga November 2023, aset BTN Syariah telah mencapai Rp49 triliun.