Vaibhav Goel, Chief Revenue Officer at the ENTERTAINER business, discusses the award-winning Darna Rewards by Aldar loyalty programme.
Powered by cutting-edge Card Link Offer (CLO) technology, it offers a seamless experience across over 800 merchants, leveraging real-time data for personalised customer engagement and driving strong loyalty, winning them the Mobile – Retail category at the Middle East Technology Excellence Awards 2023.
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